Our Story

Why do people seek art?
Because it's beautiful. Because it's pretty. Because it's rare.
I'm sure they're all correct, but I feel like the correct answer for me is a little different.

What I came across was a concept from social psychology called "Terror Management Theory."

"As long as we live, we will eventually die"
When faced with this unavoidable reality, people may want to cling to something beyond their own existence.

Art, music, poetry, stories... By participating in the cultural activities that humanity has built, we can experience, even if only for a moment, "eternal peace." This hypothesis resonated deeply with me.

I once studied sculpture at an art university and aspired to be an artist. At the time, I was simply absorbed in creating things and never realized this feeling. However, when my father became ill, I gave up on my dream, and later when I encountered this theory, something suddenly clicked within me.

That's why wearing art is a form of healing, prayer, and joy for me.

If someone wearing OUR ART feels the same sense of comfort as I do, I would be extremely happy.

"Wear art and live with art."

OUR ART - Founder & Creative Director / CEO
Ritsu Arai